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Photos: Ken Mürk
Style: Emma Eensalu
MUA: Kadi Rae
Models: Amanda Hermiine Künnaps, Kristjan Kaiva
Naked Design Magazine No 1
2017
The Cult is a socially critical composition about millenials or the Y – generation. This is the first generation who’s consciousness can inhabit two worlds at the same time. One of them, a virtual world, filled with porn, tinder, anonymity and a variety of alter egos. The other, a real world, governed by social norms and expectations. Since these two consciousnesses share the same body, these two worlds are bound to collide, leaving behind a trail of broken hearts,jaded psyches and unhealthy relationships.